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May-30-09

PRIVACY POLICY

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PRIVACY POLICY

May 30, 2009

Our Commitment To Privacy

This Privacy Policy is designed to assist you in understanding how we collect and use your

personal information in connection with our advertising, content, e-commerce, promotional

and service programs and other business activities (the “Program”) and to assist you in

making informed decisions when using our site and our products and services and the sites

of our advertisers.

What Information We Collect

When you visit our site we may collect two types of information: (a) personal information

you actively choose to disclose and (b) information about you that is collected

automatically by our servers or obtained from third parties in a way not visible to you.

(a) Information you actively choose to provide. By choosing to participate in our Program,

you must become a Member by disclosing the following information, such as: your email

address, name, address, phone number and birth date. During the process of registering on

our site, participating in various offers, completing surveys, or sending us emails or

correspondence, we collect additional information that you may disclose, including for

example mobile telephone number, fax number, payment information (e.g., credit card number

and billing address), credit information, social security number, health information and

personal preferences regarding lifestyle, products or services.

(b) Passive information collected automatically by our servers or obtained from third

parties. We collect some information about you simply by virtue of you connecting to our

web site. Our servers automatically identify your computer by its internet protocol (”IP”)

address, a unique string of numbers that is assigned to your computer by your internet

service provider. In addition, to participate in our program you must allow cookies to be

active on your system. Cookies are a feature of web browser software (Internet Explorer,

Netscape Navigator, etc.) that allows web servers to recognize which computer is used to

access a web site. Cookies simplify subsequent interactions on our site and streamline your

transactions on related web pages. Information collected through cookies may include the

date and time of your visits, the site pages you viewed, the time spent at each page, and

the web sites you visited just before and just after our site. You can disable the cookie

function by following the instructions in the “help” section of your browser. However,

doing so will likely make it impossible for our system to properly recognize you when you

visit our sites, and consequently may make your participation in our program more difficult

or impossible. In addition to the information you provide or that is collected

automatically from our system, we may obtain information about you from our marketing

partners or other third parties, and we combine that information with the information you

actively provide or that is automatically collected by our servers.

The term “Information” is used in this policy to refer to both types of information

described above, as well as any Information that you provide to us directly by phone

(including any phone number displayed via caller ID), text or SMS message, U.S. mail or

through any other written or oral communication with us.

How We Use And Share The Information Collected

We use your Information to administer our business activities, provide customer services

such as technical support, distribute information about changes to our site, and send you,

and enable others to send you, information about products and services that may be of

interest to you and to contact you or use your Information for any other purpose. We send

communications to you ourselves, and your Information also is shared with other

organizations that may contact you for any purpose by email, phone, text message, U.S. mail

or any other means of communication.

OPT-IN NOTICE: By Participating, You Expressly “Opt In” To Receive Information And Grant Us

Permission To Share Your Information

By signing up for our Program you expressly opt in to receive future information about

products and services from us and from a variety of advertisers to whom we may provide your

Information. We will share your personal information with third parties, including our

advertisers, for any reason we choose, including without limitation for the following

purposes: (1) to operate our Program (including the transfer of the information to

advertisers or to third parties who maintain on our behalf a list of persons having

registered with our Program), (2) to permit advertisers or other third parties to use your

Information for any purpose such as contacting you by email, phone, text message, U.S. mail

or any other means of communication for any purpose, (3) to confirm you have completed all

of the necessary steps to receive your gift, and (4) as we are required to do by law,

including to notify the IRS that you received your gift. As a result, we will transfer your

Information to third parties whose privacy policies and practices are beyond our control.

In addition, in the event we consider a transaction involving the purchase or sale of our

assets or stock, other companies may review our records, including your Information, to

make business decisions about the transaction. Likewise, your Information may be

transferred to third parties in the event of the sale or acquisition of our company or any

of its assets. The parties who perform services for us (credit card processors, merchant

banks, our internet service provider, etc.) also may have access to your information in

performing their services.

Special Note About Information You Provide Directly To Our Advertisers.

You are able to access certain advertiser’s sites through our site. When you opt to receive

information or sign up for an offer from an advertiser, you may be doing so through third

party sites and with other companies over which we have no control. You should read those

sites’ privacy policies to make sure you agree to them before using such sites. If you wish

to opt out of those advertisers’ mailings, you must do so directly with such advertisers or

as otherwise provided on or through their sites.

Security Of Your Information.

We use reasonable technical efforts to prevent unauthorized access or disclosure, or

accidental loss or destruction of Information. However, nearly all Internet transmissions

pass through many servers not controlled by us, and therefore we cannot guarantee that any

information you provide us or we collect will not be intercepted or altered in that

process. Also, as noted above, your Information is shared with third parties whose privacy

policies and practices are beyond our control.

How You Can Choose To “Opt Out” Of Receiving Further Information About Products Or Services

If at any time you do not wish to receive further information about products or services

from us and wish us to cease providing your Information to third parties, you may chose to

“opt-out” through the Unsubscribe/”Opt-Out” page of our site or by written request sent by

U.S. mail to our Customer Service Manager at the following address:
8605 Santa Monica Blvd. #13160
West Hollywood, CA 90069

Or by clicking the “Unsubscribe” link in our newsletter emails.

We will promptly update our records upon receiving your clear instructions to opt-out, but

it may take up to ten (10) business days from our receipt of your request for the change to

be fully effective. If you later give us a clear statement that you want to receive emails

from us or our advertisers after such date, then that opt-in statement will supersede any

earlier opt-out request. If we have already provided your email address or other

information to an advertiser or other third party before we receive your opt-out request,

we cannot prevent them from sending or continuing to send you information or emails and you

will need to contact such third party directly.

How To Correct, Delete Or Access Your Information

If you wish to access, delete or correct the information you have provided to us through

this site, please contact us through the Contact Us section of our site or through written

request sent by U.S. mail to the Customer Service Manager at the address listed above.

Special Rights For Residents Of Certain States

If you are a California resident or another state with specific laws relating to the

collection and use of Information, you may have specific rights not set forth in this

policy. For example, California residents have the right to receive: a) information

identifying any third party company(ies) to whom we may have disclosed, within the past

calendar year, personal information pertaining to you and your family for the company’s

direct marketing purposes; and b) a description of the categories of personal information

disclosed. To obtain such information you must make a request in writing. Your request must

include your name registration (email address), the site name you visited and a return

address or it will not be processed. We will not honor such requests more than once per

calendar year. Requests made via email will not be accepted. Please mail your request to

Customer Service Manager at the address listed in the footer of this site or the Contact Us

page.

PLEASE CHECK THIS PRIVACY POLICY PERIODICALLY FOR CHANGES AS WE RESERVE THE RIGHT TO REVISE

THIS PRIVACY POLICY. SUCH REVISIONS TO THE PRIVACY POLICY SHALL TAKE EFFECT WHEN POSTED.

YOUR CONTINUED USE OF OUR SERVICES THROUGH ANY COMMUNICATION CHANNEL FOLLOWING THE POSTING

OF ANY CHANGES TO THE PRIVACY POLICY CONSTITUTES YOUR ACCEPTANCE OF SUCH CHANGES.

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